“YesOrNo”: New betting concept in France

Social media and gambling have of course long been closely linked and influence each other:

Influencers promote casino and betting platforms on Instagram and Twitch, while strategies and betting tips are exchanged in Discord or Reddit groups. Providers use social networks to advertise exclusive bonuses or odds and real-time updates on Twitter increase players’ reaction time for live bets.

• Gamifications, such as sharing successes or high scores, motivate interaction. User-generated content, for example in the form of individual tip challenges, creates a dynamic, betting-oriented community.
• So-called “yes/no” bets, where there is a binary choice, are of course nothing new. In fact, such a decision forms the basis of most tip options – from the question “Will Team A win?” to “Will a goal be scored in the first half?” to “Will Team X win the championship?”. However, “YesOrNo” takes these two fundamental components of the modern betting business to a new level by combining the dynamic nature of social media content with the speed and interactivity of simple bets – in a way that has never been seen before.

The basic principle is this: The key innovation is that users create the betting options themselves in short clips, instead of having events and markets given to them. The videos are presented to the community, after which the participants can place their bets by simply selecting yes or no. A key attraction is the associated prize pool mechanism: the winnings result from the community’s total stakes for the respective betting market.

The focus on social interaction and quick decisions particularly appeals to Generation Z, who use social media platforms such as TikTok or Snapchat on a daily basis to entertain themselves through clips and challenges. The platform could thus hit a nerve by transforming not only the gaming experience but also betting behavior – from passive participation to active and creative involvement of users. We want to take a closer look at this interesting approach below.

Attention: It is important to note at this point that no advertising for YesOrNo’s offer is intended here. The app is difficult to classify under German gambling law (but more on that below) and can only be used in France or French anyway. It is not an option for international players. But the idea behind it seems really clever and innovative, which is why we don’t want to withhold it from you.

How exactly does YesOrNo work?

YesOrNo is bringing a breath of fresh air to the betting landscape by establishing a novel concept that stands out from traditional offerings. Here are the key aspects of the platform at a glance.

1. Target group: YesOrNo is clearly aimed at inexperienced punters who are looking for a simple, accessible way to delve into the world of sports betting. For more ambitious players who are looking for optimal odds and ideal strategic opportunities, the platform may be less attractive.
2. App download: The first step to participate is to download the YesOrNo app from the App Store or Play Store. The online website is only used to provide information about the concept and brand and not to place tips.
3. Odds adjustment to the players: In contrast to classic betting providers, where experts and algorithms mainly set odds, the values ​​at YesOrNo are based on the users. The adjustment takes place through the interaction of the community, which makes its betting decisions.
4. User-generated bets: Users create short videos (approx. 10 to 15 seconds) suggesting bets. For example, during a PSG vs Bayern match, a member might declare: “Bayern will win.” Other participants can then place their bet by swiping left (no) or right (yes). However, much more specific markets can be created – there don’t seem to be any stricter restrictions.
5. Betting options: Users can place single or combination bets on various sports such as football, basketball or rugby. The bets are offered in categories such as “football chain” or “volleyball” to make navigation easier.
6. Prize pool mechanism: If the proposition supported by a user comes true, all participants who answered “yes” share the prize pool of the losing bets.
7. Restrictions and responsibility: To encourage responsible gaming, YesOrNo sets a monthly limit on spending per user. The maximum amount for a bet is 20 euros, with a weekly limit of 500 euros. There are also no bonuses yet.

Overall, YesOrNo combines innovative elements of the modern betting business and could thus appeal to a new target group looking for entertaining and interactive options.

Who is behind YesOrNo?

YesOrNo is a digital betting service operated by La Différenciation Évidente. The Nanterre-based company’s business is expressly limited to France. It is considered an online sports betting operator under French law and is accordingly licensed by the Autorité Nationale des Jeux (ANJ), with the number 0062-PS-2024-07-11-AGR-00. Interestingly, there are no major bookmaker site(s) behind YesOrNo – La Différenciation Évidente does not operate any other gambling platforms. However, the team does have experience in the industry: it was founded by entrepreneur Gilles Feingold and Pierre Klein, the former director of Betclic France.

Conclusion

Whether YesOrNo or a similar format is also possible in other countries remains uncertain for the time being. The strict requirements and the associated regulatory challenges do not necessarily speak for a straightforward introduction. Nevertheless, there could be ways to adapt the concept to other markets requirements, even if this would not be without consequences for its functions and freedoms. In any case, it is very exciting to see how the gambling industry develops further with such innovative and highly interactive ideas.